Lead generation for Xerox

Take one business challenge

How to fix sales appointments with extremely busy Finance Directors (who are zealously guarded by PAs).

Add a little creative juice

Even a company as big as Xerox has problems generating sales appointments. We sent these senior people a real nautical telescope with accompanying headlines to dramatise the benefits of buying Xerox. This was passed on by the PAs and sufficiently engaged the FDs to make them more receptive to the suggestion of a meeting.

Cut to the quench

The mailing reached 72% of Financial Directors, meetings were fixed with 18% and payback was achieved within three weeks.